Elitz is the 20th real estate project launched by Danube Properties so far within eight years of the launch of its first project in 2014. It has so far delivered 13 of the 20 projects launched earlier – making it one of the most successful developers when compared to announced vs delivered projects.
Danube Group which began its journey in 1993 as a small trading enterprise, has over the last 30 years achieved tremendous growth in all its divisions under the visionary leadership of its Founder and Chairman, Mr. Rizwan Sajan.
For Danube Properties, part of the Dubai-based multi-billion-dollar conglomerate Danube Group, 2022 turned out as a record year in which it altogether sold out six projects consecutively. Well-known as UAE-based affordable housing pioneer, Danube Properties is acknowledged for its on-time delivery, exceptional quality projects and record sales. The company completely sold out its residential project ‘Elitz’ with a development value exceeding Dh550 million on the day of its launch. ‘Elitz’ offers more than 30 amenities and Danube Properties’ benchmark facilities such as penthouses, common-use facilities and magnificent views of the neighbourhood on all sides of the building.
Elitz is the 20th real estate project launched by Danube Properties so far within eight years of the launch of its first project in 2014. It has so far delivered 13 of the 20 projects launched earlier – making it one of the most successful developers when compared to announced vs delivered projects.
Apart from high quality and the best luxurious amenities, the projects of Danube Properties enjoy high demand in the market because of its trend-setting 1 per cent payment plan that helps middle income tenants and end-users to easily acquire their dream homes.
“The response of all our projects has been superb and we have seen that as soon as we unveil any project and launch it for sale, on the first day of launch the property is completely grabbed by investors,” said Mr. Sajan.
He informs further that five-six new projects are lined up to be launched in Dubai in the year 2023. Because of the Golden Visa offered by the UAE government, end-users and investors are queuing up to invest in the company’s real estate projects from all across the globe. However, “the major buyers in the projects of Danube Properties are the Indians, and then we have seen a lot of influx in the past six months from Russia and London,” said Mr. Rizwan Sajan.
He said the market in Dubai is extraordinarily good and the prices of properties are also very reasonable. “A lot of people from GCC countries like Saudi, Oman, Bahrain, and Kuwait are also buying from us,” he added.
“Dubai is a good market and the people love the city and want to make it their base here or shift permanently,” said Mr. Sajan adding that the ongoing rise in demand is expected to continue at least next two-three years.
With the launch of Elitz, Danube Properties’ current development portfolio of Danube Group exceeds 8,779 units, with a combined sales value exceeding Dh6.75 billion. It has so far delivered 4,556 units with a combined sales value of Dh3.63 billion – more than half of the entire portfolio value.
Mr. Sajan is also the proud owner of the brand Filmfare Middle East. He said, “We have the franchise of Filmfare in the middle east where every year we host a big concert. Recently, a lot of Bollywood stars, Pakistani artists and the stars from Arab world also attended the grand event. From India, the mega stars like Ranveer Singh, Govinda, Hema Malini, Janhvi Kapoor, Ayushman Khurana, Arjun Kapoor and Sunny Leone among others attended the event.”
The company’s home interiors division Danube Home has recently opened its third showroom in India at Marathahalli, Bengaluru. The brand already has two showrooms in Hyderabad. Danube Home store typically showcases a wide variety of indoor and outdoor furniture and furnishings, curtains, carpets, modular kitchen, and a host of sanitary ware like bath fittings, bathtubs and shower enclosures, among others. The complete home solution brand has presence across United Arab Emirates (UAE), Oman, Qatar, Kingdom of Saudi Arabia (KSA), Bahrain, Kuwait, Africa and India. Another division of the group, Danube Building Material offers 25,000 products under one roof.
Born and brought up in a middle class family in Mumbai, Rizwan Sajan is a workaholic. He earlier moved to Kuwait to earn a living and then he moved to Dubai, where he started his own business of building material and later expanded in different segments. He is ranked 7th among the ‘Top 100 Indian leaders in the UAE’ List by Forbes Middle East and despite attaining such a huge success, he is a down-to-earth person.
